Doing some more than a clothing brand. Creating a community with people with the same ideas people that share the Independence Generation:
In Independence, we believe in the talent of our generation.
In recent times, millennials (and post-millennials) have been considered a lost generation. We want to break that idea and show that we are a generation with a lot of future.
Independence Brand was born with this perspective of realizing the potential we have inside, putting into practice the values that represent us:
# 1 Want to improve things. – We are nonconformists.
# 2 Passion for entrepreneurship and innovation. – We improve from our mistakes, following the Lean Startup model.
# 3 Feeling of closeness and good treatment. – We like to take care of our Independence community.
# 4 Search for adventure, opening new horizons. – We try to go for the different, thinking in a disruptive way.
# 5 Attitude of effort and teamwork. – Together we managed to go further.
# 6 Commitment to solidarity with our environment.- We collaborate with NGOs to contribute to our grain of sand.
# 7 Passion for what we do. – We love to enjoy our work every day in Independence.
In short, Independence Brand is not only a clothing brand, but represents the lifestyle of a generation proud of itself and is destined to change the world. We call this generation Generation Independence.
“Clothes mean nothing until someone lives in it” – Marc Jacobs